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37

Practice Jerseys

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A small market ($24K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 20Conversion 11Competition 48Returns 28Price range 90Avg price 95Brand share 47Review moat 70Quality gap 47

Avg price

Incredible$32.90

avg listing price — sweet spot $15–$100

Price range

Great$9.67–$88.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good684.66

avg incumbent reviews — the moat a new listing must climb

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Growth

Bad-9.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$24K

$24K/yr · 83K searches

Search terms