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Practice Golf Balls
Launch itA $1.2M/yr market growing +67.3% this quarter with returns at 1.0% — clears our launch bar.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 844K searches
Growth
Great+67.3%90-day search growth — must beat 0% to launch
Price range
Good$7.01–$32.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,892.33avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.21avg listing price — sweet spot $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality