38
posture pole
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible88.85avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$32.11avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$19.92–$116.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.2%return rate — above 6% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$20K$20K/yr · 27K searches