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Popping Cork
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Great+99.1%90-day search growth — must beat 0% to launch
Avg price
Great$17.86avg listing price — sweet spot $15–$100
Price range
Great$8.49–$41.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good511.9avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$63K$63K/yr · 109K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals Low Review Barrier