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Pool Triangle
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good700.78avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.85avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$9.18–$21.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 32K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand