38
Pool Rack
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.83avg listing price — sweet spot $15–$100
Review moat
Good896avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.94–$21.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$208K$208K/yr · 155K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand