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46

Pool Glove

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Soft demand (-2.5% this quarter) — this niche doesn't clear our bar today.

Market size 51Growth 24Conversion 39Competition 27Returns 82Price range 77Avg price 75Brand share 27Review moat 72Quality gap 50

Returns

Great1.7%

return rate — above 5% kills the launch gate

Price range

Great$9.17–$34.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.08

avg listing price — sweet spot $15–$100

Review moat

Good628.95

avg incumbent reviews — the moat a new listing must climb

Market size

Good$301K

$301K/yr · 638K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

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