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Pool Cue Case
Skip itSoft demand (-28.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$39.56avg listing price — sweet spot $15–$100
Price range
Great$6.91–$97.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$810K$810K/yr · 879K searches
Review moat
Good824.19avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-28.2%90-day search growth — must beat 0% to launch