47
poncho men
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$28.49avg listing price — sweet spot $15–$100
Growth
Great+86.6%90-day search growth — must beat 0% to launch
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Price range
Good$6.29–$173.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Okay4.9%return rate — above 6% kills the launch gate
Review moat
Bad7,693.85avg incumbent reviews — the moat a new listing must climb
Market size
Bad$67K$67K/yr · 50K searches