47
pole crash mat
Skip itPrices mostly outside the sweet spot ($11.12–$503.68) — this niche doesn't clear our bar today.
Review moat
Great225.51avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 6% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good$127.44avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Market size
Bad$87K$87K/yr · 46K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$11.12–$503.68cheapest to priciest tracked listing — scored on the share inside $15–$100