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Plow Anchor
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+115.7%90-day search growth — must beat 0% to launch
Review moat
Great138avg incumbent reviews — the moat a new listing must climb
Avg price
Good$102.37avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$44.83–$193.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$33K$33K/yr · 20K searches