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platform step
Skip itSoft demand (-20.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$53.78avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$16.87–$181.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.8%return rate — above 6% kills the launch gate
Review moat
Okay2,528.61avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$134K$134K/yr · 95K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.7%90-day search growth — must beat 0% to launch