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Plastic Tent Stakes
Worth a lookShows searches that convert (12.4% search→purchase), but a small market ($50K/yr) keeps it on the watch list.
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Great483.91avg incumbent reviews — the moat a new listing must climb
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Good+29.9%90-day search growth — must beat 0% to launch
Price range
Good$5.03–$27.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.27avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Bad$50K$50K/yr · 36K searches