46
Plastic Medals
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Review moat
Great249.84avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.04avg listing price — sweet spot $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.08–$21.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-26.0%90-day search growth — must beat 0% to launch
Market size
Bad$19K$19K/yr · 18K searches
Signals Low Review Barrier