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pjf performance bands
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible59.27avg incumbent reviews — the moat a new listing must climb
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Avg price
Incredible$27.23avg listing price — sweet spot $15–$100
Price range
Incredible$25.05–$31.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Growth
Good+27.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$37K$37K/yr · 26K searches