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53

Pitching Screen

Worth a look

Shows a thin review moat (247 avg reviews), but weak search conversion (2.4%) keeps it on the watch list.

Market size 61Growth 35Conversion 30Competition 44Returns 67Price range 62Avg price 79Brand share 51Review moat 88Quality gap 57

Review moat

Great246.92

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$88.37

avg listing price — sweet spot $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Price range

Good$50.05–$131.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$538K

$538K/yr · 254K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+8.0%

90-day search growth — must beat 0% to launch

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Search terms