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Pitching Mound
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Good$104.65avg listing price — sweet spot $15–$100
Review moat
Good801.94avg incumbent reviews — the moat a new listing must climb
Market size
Good$589K$589K/yr · 426K searches
Growth
Good+26.3%90-day search growth — must beat 0% to launch
Price range
Okay$19.58–$245.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand