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Ping Pong Balls
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Market size
Incredible$2.8M$2.8M/yr · 2.0M searches
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Good+22.4%90-day search growth — must beat 0% to launch
Price range
Okay$3.23–$20.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.47avg listing price — sweet spot $15–$100
Review moat
Bad5,101.27avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand