60
Pin Display Case
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Avg price
Great$19.43avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$4.12–$66.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good681.72avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$113K$113K/yr · 208K searches
Signals No Dominant Brand