40
pilates straps
Skip itSoft demand (-15.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.37avg listing price — sweet spot $15–$100
Price range
Great$6.01–$74.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Review moat
Great432.2avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$80K$80K/yr · 102K searches
Growth
Bad-15.9%90-day search growth — must beat 0% to launch