36
pilates box
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$73.14avg listing price — sweet spot $15–$100
Review moat
Good539.88avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 6% kills the launch gate
Price range
Good$15.59–$148.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$158K$158K/yr · 101K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf