45
pilates bands
Skip itSoft demand (-20.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 6% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Good$5.09–$33.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.71avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$178K$178K/yr · 199K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad17,277.58avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.2%90-day search growth — must beat 0% to launch