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Phillies Poster
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$24.33avg listing price — sweet spot $15–$100
Review moat
Great166.64avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$11.92–$39.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$93K$93K/yr · 96K searches
Growth
Bad-30.2%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand