30
Phillies Ornament
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great291.33avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.92avg listing price — sweet spot $15–$100
Price range
Good$10.07–$28.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$40K$40K/yr · 220K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand