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62

Philadelphia Eagles

Launch it

A $1.8M/yr market growing +3.7% this quarter with returns at 1.8% — clears our launch bar.

Market size 91Growth 30Conversion 20Competition 90Returns 78Price range 67Avg price 95Brand share 95Review moat 25Quality gap 22

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Avg price

Incredible$24.59

avg listing price — sweet spot $15–$100

Market size

Great$1.8M

$1.8M/yr · 4.5M searches

Competition

Great25%

top-5 click share — an open shelf

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Good$6.98–$133.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+3.7%

90-day search growth — must beat 0% to launch

Review moat

Bad4,457.79

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

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