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60

Philadelphia Eagles Shirt

Worth a look

Shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 42Growth 66Conversion 14Competition 97Returns 37Price range 67Avg price 95Brand share 95Review moat 65Quality gap 38

Competition

Incredible12%

top-5 click share — an open shelf

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Avg price

Incredible$23.42

avg listing price — sweet spot $15–$100

Price range

Good$9.05–$135.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+44.9%

90-day search growth — must beat 0% to launch

Review moat

Good905.29

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$219K

$219K/yr · 868K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Reviews