44
Peter Putter
Skip itA concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Great$24.85–$106.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$63.92avg listing price — sweet spot $15–$100
Review moat
Great353.2avg incumbent reviews — the moat a new listing must climb
Growth
Good+42.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$79K$79K/yr · 67K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Signals High Price