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perform better resistance bands
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Price range
Great$14.58–$31.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.84avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,499.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay$175K$175K/yr · 62K searches
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand