56
People Counter
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good$113.24avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,167.52avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$210K$210K/yr · 44K searches
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Price range
Bad$5.12–$487.40cheapest to priciest tracked listing — scored on the share inside $15–$100