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Paul Skenes Shirt
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible31.59avg incumbent reviews — the moat a new listing must climb
Avg price
Great$53.36avg listing price — sweet spot $15–$100
Price range
Great$17.98–$124.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Returns
Okay3.5%return rate — above 5% kills the launch gate
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 19K searches