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Padded Shorts
Skip itSoft demand (-70.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.63avg listing price — sweet spot $15–$100
Price range
Incredible$15.01–$48.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,974.24avg incumbent reviews — the moat a new listing must climb
Market size
Bad$27K$27K/yr · 285K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-70.8%90-day search growth — must beat 0% to launch
Returns
Bad12.4%return rate — above 5% kills the launch gate
Signals High Returns