45
ours ring
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good$112.54avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Growth
Good+21.2%90-day search growth — must beat 0% to launch
Review moat
Good1,447.09avg incumbent reviews — the moat a new listing must climb
Market size
Okay$139K$139K/yr · 494K searches
Price range
Bad$1.07–$490.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad10.5%return rate — above 6% kills the launch gate
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale