48
Oscar Trophy
Skip itSoft demand (-49.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.09avg listing price — sweet spot $15–$100
Review moat
Great395.48avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$4.32–$39.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$139K$139K/yr · 187K searches
Growth
Bad-49.2%90-day search growth — must beat 0% to launch
Signals Low Review Barrier