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ornexis ems foot plate
Skip itSoft demand (-69.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$69.21avg listing price — sweet spot $15–$100
Review moat
Great450.2avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 6% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$195K$195K/yr · 172K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$25.97–$445.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-69.6%90-day search growth — must beat 0% to launch