Oil Lamp
Worth a lookShows a sweet-spot price point ($31.29 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$31.29avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good$626K$626K/yr · 1.7M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,277.32avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.18–$162.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-48.8%90-day search growth — must beat 0% to launch