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Ohio State Party Supplies
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$20.96avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$6.24–$49.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+65.7%90-day search growth — must beat 0% to launch
Review moat
Great461.43avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$47K$47K/yr · 76K searches