33
Ohio State National Championship
Skip itSoft demand (-48.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.24avg listing price — sweet spot $15–$100
Price range
Incredible$18.17–$59.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great298.25avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$29K$29K/yr · 57K searches
Growth
Bad-48.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier