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54

Ohio State Garden Flag

Worth a look

Shows low returns (0.9%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Market size 12Growth 93Conversion 78Competition 56Returns 95Price range 66Avg price 77Brand share 9Review moat 52Quality gap 21

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Growth

Great+106.2%

90-day search growth — must beat 0% to launch

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.88

avg listing price — sweet spot $15–$100

Price range

Good$6.93–$30.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,431.17

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$47K

$47K/yr · 39K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

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