45
Ohio State Earrings
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.01avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$9.21–$35.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good613.95avg incumbent reviews — the moat a new listing must climb
Growth
Good+27.4%90-day search growth — must beat 0% to launch
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$45K$45K/yr · 55K searches
Signals Low Review Barrier