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Ohio State Beanie
Skip itWeak search conversion (2.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$27.76avg listing price — sweet spot $15–$100
Price range
Incredible$15.21–$42.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great310.09avg incumbent reviews — the moat a new listing must climb
Growth
Good+21.0%90-day search growth — must beat 0% to launch
Market size
Okay$229K$229K/yr · 399K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale