30
Odin 2 Mini
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Review moat
Great347.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$222.90avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Returns
Okay5.0%return rate — above 5% kills the launch gate
Price range
Bad$8.18–$729.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-29.6%90-day search growth — must beat 0% to launch
Market size
Bad$26K$26K/yr · 41K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale