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50

Northeastern University Apparel

Worth a look

Shows a sweet-spot price point ($23.56 avg), but a small market ($26K/yr) keeps it on the watch list.

Market size 6Growth 77Conversion 18Competition 71Returns 71Price range 86Avg price 95Brand share 15Review moat 70Quality gap 42

Avg price

Incredible$23.56

avg listing price — sweet spot $15–$100

Price range

Great$11.27–$44.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+65.8%

90-day search growth — must beat 0% to launch

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.2%

return rate — above 5% kills the launch gate

Review moat

Good717.08

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad$26K

$26K/yr · 75K searches

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