39
Nike Shin Guards
Skip itSoft demand (-24.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.54avg listing price — sweet spot $15–$100
Price range
Great$7.97–$39.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,274.19avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$139K$139K/yr · 236K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Returns
Bad5.4%return rate — above 5% kills the launch gate
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
Signals High Returns