Net
Worth a lookShows a sweet-spot price point ($21.29 avg), but a concentrated shelf (top 5 take 70% of clicks) keeps it on the watch list.
Avg price
Great$21.29avg listing price — sweet spot $15–$100
Price range
Great$5.58–$62.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+41.4%90-day search growth — must beat 0% to launch
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Good$464K$464K/yr · 915K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,674.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse