26
Net Return
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great113.36avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Okay$243K$243K/yr · 55K searches
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad82%top-5 click share — a locked-up shelf
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad$460.87avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$115.43–$915.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price