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35

Nebraska Sweatshirt

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Soft demand (-60.7% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 3Competition 85Returns 19Price range 92Avg price 95Brand share 48Review moat 62Quality gap 23

Avg price

Incredible$40.25

avg listing price — sweet spot $15–$100

Price range

Great$13.77–$51.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great30%

top-5 click share — an open shelf

Review moat

Good1,003.26

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad6.7%

return rate — above 5% kills the launch gate

Market size

Bad$13K

$13K/yr · 112K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-60.7%

90-day search growth — must beat 0% to launch

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