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Mountain Board
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Review moat
Great338.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay$257.32avg listing price — sweet spot $15–$100
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Returns
Bad6.1%return rate — above 5% kills the launch gate
Market size
Bad$63K$63K/yr · 106K searches
Price range
Bad$13.54–$710.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale