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Mosaic Football Cards
Skip itSoft demand (-50.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible44.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$78.47avg listing price — sweet spot $15–$100
Market size
Okay$235K$235K/yr · 113K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$19.79–$492.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-50.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price