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monkey feet
Skip itSoft demand (-21.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$22.21avg listing price — sweet spot $15–$100
Review moat
Great175.77avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.61–$49.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.2%return rate — above 6% kills the launch gate
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$99K$99K/yr · 158K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-21.7%90-day search growth — must beat 0% to launch