40
Mn Wild Apparel
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible38.86avg incumbent reviews — the moat a new listing must climb
Avg price
Great$60.10avg listing price — sweet spot $15–$100
Price range
Great$24.63–$109.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 71K searches
Growth
Bad-32.5%90-day search growth — must beat 0% to launch